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The world of market research is evolving and AI is playing a bigger role than ever. Every week, a new AI platform seems to enter the industry, promising faster and better insights.
But with so many options out there, how do you know you’re choosing the right one? At BoltChatAI, we believe AI should do more than just collect data, it should help you uncover real, meaningful insights at scale.
So with that in mind, here are five key questions to ask when evaluating an AI-powered research platform (and why BoltChatAI is built to deliver).
1. Is the AI Just Asking Questions or Actually Leading the Conversation?
Many AI-powered platforms simply automate data collection, but true qualitative research needs more than just a static questionnaire.
AI Moderators shouldn’t just collect responses, they should actively engage in real-time conversations, adapting to answers and asking follow-ups that uncover deeper, more meaningful insights.
You don’t want to just capture responses, you want them to be fully explored, leading to richer research outcomes. Be sure to ask whether the platform’s AI just gathers responses or if it’s designed to probe deeper.
At BoltChatAI, our AI Moderator challenges vague answers, clarifies responses and even detects contradictions, just like a skilled human moderator would.
2. Can Respondents Engage in Multiple Formats?
Qualitative research isn’t just about what people say, but how they express themselves. Many platforms restrict responses to text-only, but BoltChatAI enables respondents to interact using text, audio, video and images! This captures a fuller, more emotional response.
With AI Agents that can speak directly to respondents and respond back in real-time, BoltChatAI makes research feel more like a natural conversation than a survey. Respondents who struggle to type can speak instead, making participation easier than ever.
If you want deeper, more accessible insights, be sure to ask whether your research platform supports multiple response formats. BoltChatAI does.
3. Does It Support Global Research?
If your brand operates globally, your research should too. Many AI platforms claim to support international studies, but not all can handle them at scale.
BoltChatAI runs research in 50+ global markets and 25+ languages, seamlessly translating and moderating discussions in local languages…all at the same time.
This isn’t just basic translation, it’s adaptive, real-time AI moderation, ensuring that research across different regions remains just as deep and meaningful as a single-market study.
4. How Quickly Can I Get Insights Without Cutting Corners
Speed is a huge advantage of AI-driven research, but it shouldn’t come at the cost of quality.
Some platforms deliver instant reports, but without adaptive probing, they only scratch the surface. BoltChatAI delivers speed and depth, making sure that insights go beyond surface-level responses.
Our platform automates in-depth analysis so you get actionable insights, not just data dumps. Whether you need a quick pulse check or a deep dive into consumer behaviour, BoltChatAI ensures your research is both fast and meaningful.
5. Can It Help You Spot Patterns and Trends Across Studies?
Research shouldn’t happen in silos. If a platform only delivers insights in isolation, you could be missing the bigger picture.
BoltChatAI’s Meta Analysis brings together multiple research projects, identifying trends across different studies and helping you track shifts in consumer sentiment over time.
This means your insights don’t just answer today’s questions, but help you predict what’s next!
Smarter Research, Stronger Insights
Choosing the right AI-powered research platform isn’t just about ticking boxes. It’s about ensuring that AI actually works for you.
At BoltChatAI, we combine cutting-edge AI-moderation, multi-market capabilities and the depth of qualitative insights with the speed and scale of AI, so you can make confident, data-driven decisions. The future of market research is here.
Want to see BoltChatAI in action? Click that button in the top right to book a free demo today!
