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On February 18th and 19th, the BoltChatAI team travelled to Bangkok for IIEX APAC 2025, a premier event for innovation in market research, analytics and insights. Bringing together industry pioneers, brand strategists and technology leaders, it provided the perfect platform to share our expertise and connect with like-minded professionals!
Driving Consumer-Centric Innovation with Sanofi & BoltChatAI
At IIEX APAC 2025, Bolt Insight’s CEO, Hakan Yurdakul and Percival Pastrana, Consumer Science Lead at Sanofi Consumer Health Care, took the stage to present “Driving Consumer-Centric Innovation with Sanofi & BoltChatAI.”
They shared how Sanofi’s consumer healthcare division, Opella, leveraged BoltChatAI to navigate Japan’s dynamic self-care market and uncover fresh opportunities for innovation.
By taking hold of AI-moderated research, Opella explored key areas for differentiation, from brand architecture and packaging design to unique product experiences and sensory drivers.
The discussion also revealed how factors like efficacy and consumer appeal shape purchasing decisions, offering valuable direction for future innovations.
A Deeper Look at Our Approach
Sanofi used BoltChatAI’s interactive probing capabilities, asking consumers not just what they use, but also why. Consumers engaged by uploading images of their current self-care products, highlighting missing elements and unmet needs.
This process led to an ever deeper understanding of consumer behaviours, preferences and the nuances of decision-making in the self-care category. For anyone who missed it, you can watch the full talk below or on our YouTube channel!
By blending AI-driven insights with human expertise, BoltChatAI makes research faster, more scalable and deeply insightful, while keeping strategic decisions in expert hands.
Backed by a seasoned research team with extensive industry experience, it ensures that AI-powered findings are always shaped by human intelligence and a keen understanding of market dynamics.
Connecting at IIEX APAC
Beyond our session, IIEX APAC 2025 was an incredible space for meeting industry peers, exchanging ideas and gaining fresh perspectives on the future of AI-driven research.
We had great conversations with leaders across the industry, exploring how AI is transforming market research and how emerging technologies can create an even greater impact.
If our session sparked your interest and you’re excited to see how BoltChatAI can revolutionise your consumer research, get in touch with us! Click ‘Book a Demo’ in the top right to schedule a session with our team. We’d love to explore new possibilities with you!
