[London, 6th March 2025] – As brands seek deeper, more agile consumer insights, BoltChatAI welcomes Vatsala Rathore as Client Vice President to drive strategic client growth.
With a strong background in both quantitative and qualitative research, brand strategy and innovation, Vatsala will play a key role in deepening client partnerships and helping brands better understand their audiences to make smarter, consumer-led decisions.
Throughout her career, Vatsala has helped brands grow by identifying emerging consumer trends, shaping strategic direction and creating compelling brand narratives. Her expertise spans multiple industries, where she has developed purpose-driven messaging and globally resonant advertising.
Beyond her strategic work, Vatsala is an active voice in the research community. She has led bi-annual training sessions on International Research for MRS UK, spoken on archetypes in branding and contributed to major industry events.
When asked about the appointment, Vatsala said:
“I’ve always been passionate about understanding what truly drives consumer behaviour. BoltChatAI is at the forefront of AI-driven research, pushing the boundaries of what’s possible. I’m excited to help our clients unlock deeper insights and turn them into meaningful strategies, no matter the method.”
Hakan Yurdakul, CEO of BoltChatAI, shared his enthusiasm about the appointment:
“Vatsala brings a wealth of experience in market research, brand strategy and consumer insights. Her ability to translate data into meaningful, actionable strategies is second to none. With her expertise, we’re strengthening our ability to help brands not just collect insights but truly understand and act on them. We’re thrilled to have her on board.”
Vatsala’s appointment comes as BoltChatAI strengthens its client partnerships, ensuring brands can harness AI-powered insights for smarter decision-making in an increasingly complex consumer landscape.
END
About BoltChatAI
BoltChatAI is an AI-powered qualitative research platform built to deliver global consumer insights at scale. Using AI-moderation, it conducts real-time conversations that go beyond static questioning, uncovering richer, more authentic responses. With features like smart and dynamic probing, stimulus upload and multilingual capabilities, BoltChatAI enables businesses to run qualitative research faster, smarter and more cost-effectively than ever before.
For more information, please visit our website – https://www.boltchatai.com/
You can also find out more on our LinkedIn company page – BoltChatAI LinkedIn
