Haleon:
Strong Gums, Even Stronger Insights
Discovering Untapped Opportunities in the Indian Oral Care Market
Haleon Discovery Exploration: Uncovering Indian Oral Care Market Insights
Haleon set out to identify new opportunities within the Indian oral care market. Their goal was to understand the unique preferences and behaviours of Indian consumers, despite facing constraints in time and budget. To accomplish this, Haleon turned to BoltChatAI, utilising our advanced targeting capabilities to quickly gather critical insights and refine their market approach.
At BoltChatAI, we specialise in delivering cutting-edge AI-driven consumer insights. Our agile and economical qualitative research platform empowers businesses to make strategic decisions, derive actionable insights rapidly and gain an in-depth understanding of their target markets and customer needs.
About Haleon
Haleon is a world-leading consumer health company, known for its dedication to science, innovation and human understanding.
Trusted by millions globally, Haleon boasts a portfolio that includes nine multinational brands, positioning it as a key player in an expanding sector.
Haleon's competitive advantage stems from combining deep human insights with trusted science. The company invests in proprietary research assets and leverages extensive scientific expertise, supported by clinical trials and studies.
Guided by its purpose to deliver better everyday health with humanity, Haleon drives innovation to meet consumer needs, creates distinctive brands through strategic advertising and maintains strong relationships with over 3 million health professionals.
When Haleon required rapid and in-depth insights, they knew exactly where to turn...
Research Challenge
Haleon embarked on a strategic initiative to understand the nuances of the Indian oral care market. Their goal was to identify key product purchase drivers, ideal price points and the main factors that influence consumer buying decisions and barriers.
BoltChatAI took on the challenge of targeting a specific segment within the Indian market. Our AI moderators conducted detailed conversations and provided a comprehensive AI-generated insight report within 24 hours. We pride ourselves on our speed and efficiency, truly living up to our name, Bolt.
“We saved 21 days and 87% in cost - on agency communication around project setup, execution and reporting”
Jiwon Kang
Head of APAC Digital Analytics, Haleon
Approach and Solution
Through our precise custom targeting, our AI moderators interviewed 20 target users in the Indian market.
Using custom screening, BoltChatAI conducted 20 AI-driven qualitative interviews with oral care product users in India. The conversations were then analysed and key takeaways were summarised and delivered to Haleon, all within just 24 hours, ensuring rapid and actionable insights.
Outcome and Business Impact
Time and cost savings drive future plans.
The project resulted in substantial efficiencies, saving Haleon 21 days that would have been spent on traditional research methods. This rapid turnaround provided timely insights critical to their strategic development. Additionally, using BoltChatAI’s platform resulted in an impressive 87% reduction in costs compared to conventional market research approaches.
These significant savings have sparked discussions about expanding similar initiatives throughout the APAC region
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