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Haleon:
Strong Gums, Even Stronger Insights

Discovering Untapped Opportunities in the Indian Oral Care Market
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Challenge

To identify untapped opportunities in the oral care market in India, Haleon sought to gain comprehensive insights into the diverse Indian consumer landscape. This was particularly challenging due to constraints in both time and budget. Understanding consumer preferences, behaviours and barriers in such a vast and varied market was essential for Haleon to tailor their strategies effectively and achieve meaningful growth.

What We Proposed

Selecting respondents using detailed screening criteria effectively identified the right consumers. The AI-generated discussion guide saved significant time and the AI-led chat with 20 consumers was engaging and supported multi-language capabilities. The AI-summarised report in 24 hours, was agile and insightful.

Final Result

The swift approach resulted in saving 21 days and achieving 87% cost savings on insights. Plans are currently underway to expand further pilots throughout the APAC region, leveraging BoltChatAI's ability to understand various consumer targets with native multi-language capabilities. This efficient methodology demonstrated the potential for broader application, driving further strategic development.

Haleon Discovery Exploration: Uncovering Indian Oral Care Market Insights

Haleon set out to identify new opportunities within the Indian oral care market. Their goal was to understand the unique preferences and behaviours of Indian consumers, despite facing constraints in time and budget. To accomplish this, Haleon turned to BoltChatAI, utilising our advanced targeting capabilities to quickly gather critical insights and refine their market approach.

At BoltChatAI, we specialise in delivering cutting-edge AI-driven consumer insights. Our agile and economical qualitative research platform empowers businesses to make strategic decisions, derive actionable insights rapidly and gain an in-depth understanding of their target markets and customer needs.

 

A dentist talking to a patient

About Haleon

Haleon is a world-leading consumer health company, known for its dedication to science, innovation and human understanding.

Trusted by millions globally, Haleon boasts a portfolio that includes nine multinational brands, positioning it as a key player in an expanding sector.

Haleon's competitive advantage stems from combining deep human insights with trusted science. The company invests in proprietary research assets and leverages extensive scientific expertise, supported by clinical trials and studies.

Guided by its purpose to deliver better everyday health with humanity, Haleon drives innovation to meet consumer needs, creates distinctive brands through strategic advertising and maintains strong relationships with over 3 million health professionals.

When Haleon required rapid and in-depth insights, they knew exactly where to turn...

Research Challenge

Haleon embarked on a strategic initiative to understand the nuances of the Indian oral care market. Their goal was to identify key product purchase drivers, ideal price points and the main factors that influence consumer buying decisions and barriers.

BoltChatAI took on the challenge of targeting a specific segment within the Indian market. Our AI moderators conducted detailed conversations and provided a comprehensive AI-generated insight report within 24 hours. We pride ourselves on our speed and efficiency, truly living up to our name, Bolt.

“We saved 21 days and 87% in cost - on agency communication around project setup, execution and reporting”

Jiwon Kang
Head of APAC Digital Analytics, Haleon

Approach and Solution

Through our precise custom targeting, our AI moderators interviewed 20 target users in the Indian market.

Using custom screening, BoltChatAI conducted 20 AI-driven qualitative interviews with oral care product users in India. The conversations were then analysed and key takeaways were summarised and delivered to Haleon, all within just 24 hours, ensuring rapid and actionable insights.

Outcome and Business Impact

Time and cost savings drive future plans.

The project resulted in substantial efficiencies, saving Haleon 21 days that would have been spent on traditional research methods. This rapid turnaround provided timely insights critical to their strategic development. Additionally, using BoltChatAI’s platform resulted in an impressive 87% reduction in costs compared to conventional market research approaches.

These significant savings have sparked discussions about expanding similar initiatives throughout the APAC region

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