Idea and Concept
Investigation

What is it?

Early investigation of ideas and concepts is crucial to their success. Most innovations don't survive on the shelf because they lack relevance to the target audience.

BoltChatAI offers a unique platform for rapid and effective idea and concept testing, gauging consumer reactions, market viability, and overall appeal of new ideas and concepts.

Why Use It?

Rapid Feedback

Quickly gather insights on your ideas and concepts, facilitating swifter iteration and refinement. This rapid feedback loop is crucial for accelerating product development cycles and enhancing overall innovation.

Market Relevance

Assess how your concept aligns with current market trends, pinpointing both opportunities for growth and potential challenges. Understanding market relevance ensures your ideas are positioned for success from the outset.

Reduced Risk

By swiftly obtaining insights for your concepts, you effectively minimise the risks associated with development and launch. This proactive approach allows for more informed decision-making and strategic planning.

How to Leverage It

Brief

Audience Setting, Burning Question, AI Creating the Chat Prompt

Define your target audience and key objectives for the creative test. Formulate a central question or goal for the testing, such as understanding a particular demographic's reaction to a creative concept.

Stimulus Upload

Upload your creative concepts into the BoltChatAI platform. This can include visual ads, copy, video or any other creative materials.

AI Chat

BoltChatAI will create a discussion guide to address your research objective, which you will be able to review and approve.

The AI moderator will engage with respondents in a chat format, probing deeper into the analysis and gaining qualitative insights.

Chat with AI Report

After a chat session, BoltChatAI will create a detailed report summarising findings, insights, including notable consumer responses. This report helps evaluate the strengths and weaknesses of creative concepts from different perspectives.

Users can use ReportAI to pose additional questions to the AI moderator and explore key insights further.

See the AI-powered Qualitative Market Research in action with a personalised demo.