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Once upon a time, market research felt like a bit of a ‘VIP section’. It was exclusive, expensive and out of reach for anyone not on the guest list.
Big brands had the keys to the kingdom, leaving smaller players to fend for themselves. But the times are changing…
Platforms like BoltChatAI are knocking on the door, making high-quality market research accessible to all, no secret handshake required!
Unlocking Market Research for all
A common myth in our industry is that market research is reserved for the big companies. The sheer cost and complexity meant that only industry giants could afford it.
If you are a smaller brand, your options seemed to be limited…go without or get creative and hope for the best. But now, those barriers are crumbling. Market research is becoming more accessible to companies of all sizes, and BoltChatAI is leading the charge.
Gone are the days when you needed endless resources to understand your customers. With just a few clicks and a modest budget, businesses of any size can now tap into deep, actionable insights.
Whether you’re launching a new product, exploring consumer behaviours or testing your latest advertising strategy, BoltChatAI puts a powerful tool in your hands that makes sophisticated research achievable for everyone.
Levelling the Playing Field
So how exactly are we pulling this off? It all starts with ease of use. You no longer need a whole team of experts or a hefty budget to conduct meaningful research.
BoltChatAI lets you define your audience, set your objectives and get cracking on a research project that delivers insights in a fraction of the time and at a fraction of the cost it used to take. Just spend just 20 minutes briefing BoltChatAI and you’re good to go!
What would traditionally cost a minimum of $500-$600 per interview now costs less than $100 with BoltChatAI! By bringing the barrier to entry down, businesses of all sizes can access top-tier research without breaking the bank.
You also don’t need your own data to run targeted projects. BoltChatAI will find the right respondents for you based on the parameters you set, all covered by the upfront cost. While you can use your own consumer data if you have it, it’s not necessary to get started with our platform.
Keeping the Conversation Going
BoltChatAI is not just about accessibility, it’s about making market research smarter. Our cutting-edge technology provides real-time data analysis, ensuring you get actionable insights exactly when you need them.
The platform’s AI-Moderator takes things one step further by adapting conversations based on participant responses. Depending on the answers and the flow of the conversation, the questions will be worded differently or spun in such a way that makes the interaction feel more human, probing deeper into the issues that matter most to your business.
It’s like having a seasoned market researcher on your team, guiding you towards the insights that will drive your success. This researcher can conduct ‘Qual at Scale’ in multiple different languages and countries, for a fraction of the cost of traditional research, and is available 24/7 – 365 days a year!
The New Era of Insights
The future of market research isn’t just bright, it’s wide open. Platforms like BoltChatAI are opening the door to insights, enabling businesses of all sizes to compete on a more level playing field. Even smaller brands can now gather the kind of data that fuels big decisions and drives growth.
What once seemed like the ‘hidden secrets’ of agencies, with their guarded methodologies, is now 100% transparent. BoltChatAI’s step-by-step setup and supporting content ensures you remain fully in control and informed every step of the way.
As we move into this new chapter of the industry, the question is no longer whether you can afford to do market research, but whether you can afford not to. In a marketplace where consumer preferences change at lightning speed, staying informed is the key to staying competitive.
With tools like BoltChatAI at your disposal, the power to understand and engage your audience is finally within reach. The era of accessible, intelligent market research is here, and it’s changing the game for everyone, from start-ups to seasoned industry leaders.
So what are you waiting for? Click that button in the top right corner and let’s have a chat about what BoltChatAI can do for your business!
