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As we set our sights on Qual360 North America this week, it’s the perfect time to reflect on our experience at Qual360 EU and the exciting discussions that took place!
From ground-breaking advancements in AI-driven qualitative research to deep explorations of consumer emotions, Qual360 EU event reinforced the evolving landscape of insights and innovation.
AI-Moderated Qual at Scale: Taking the Stage with Danone
On the 30th January, our Co-founder and Head of Innovation, Ester Marchetti, joined Alex Altamira, Director of Consumer Capabilities and Foresight at Danone, to showcase how Danone has taken hold of AI to further their research capabilities.
The session highlighted how AI-moderated research is revolutionising qualitative insights by enhancing idea screening, enabling faster concept validation and reducing time-to-market without compromising quality.
How Danone Used AI to Unlock Deeper Consumer Insights
Traditional qualitative research has always been about uncovering consumer truths, but when exploring deeply personal and emotionally complex topics like parenting, the challenge becomes even greater.
For Danone’s Aptamil brand, BoltChatAI was deployed to help understand how younger generations of mothers experience the joys and challenges of parenthood.
The study spanned 17 countries, engaging 6,200 respondents and capturing 185,000 minutes of conversation.
Unlike static surveys, BoltChatAI’s AI-driven moderation allowed for deeper, more natural discussions, ensuring that responses weren’t just collected but explored.
Participants engaged across multiple formats, including text, audio, photo and video, adding rich layers of context to their experiences.
BoltChatAI provided Danone with a truly global view of modern parenting, helping them refine their brand strategy and product development with real consumer-driven insights.
For those who missed it, you can watch the full talk below or on our YouTube channel.
Looking Ahead to Qual360 North America 2025
With Qual360 North America just around the corner, we’re excited to keep the conversation going.
Our CEO, Hakan Yurdakul, will take the stage to present “Ask Better, Get Better: How Smarter Moderation is Challenging Lazy Insights,” exploring how AI-driven moderation is transforming qualitative research.
If this session sparked your interest and you’re keen to see how BoltChatAI can revolutionise your consumer research, get in touch! Click ‘Book a Demo’ in the top right to schedule a session with our team!
