On June 17th – 18th 2024, the BoltChatAI team made the trip to Amsterdam for an exciting few days at IIEX Europe! Known as one of the largest and most prestigious gatherings of research and insight leaders globally, Greenbook’s IIEX events are a must!
Exploring AI-Powered Insights with BoltChatAI
One of the standout moments for us was the presentation by our CEO, Hakan Yurdakul, alongside Irem Kinyas from our client, Unilever. Titled “Revolutionising Market Research: A Unilever Case Study on AI” we delved into how AI is transforming the way Unilever conduct their market research by unlocking Qualitative Research at Scale (we like to just say ‘Qual at Scale’).
Hakan and Irem shared how our advanced AI platform, BoltChatAI, has revolutionised market research for Unilever’s ice cream brands. They reduced research time and cost per in-depth interview, delivering actionable insights within just 24 hours.
The cherry on top? The speed and depth of analysis from BoltChatAI have provided Unilever with a strategic advantage, enabling quicker and more informed decision-making. Additionally, their ability to experiment in various locations has facilitated low-risk learning and centralised decision-making.
The session highlighted the transformative power of AI in market research, demonstrating how leading companies can stay ahead of the curve with innovative solutions like ours. For those that couldn’t make it, we have the full talk recorded below and on our YouTube Channel!
Beyond our presentation, IIEX Europe provided an invaluable opportunity for networking and idea exchange (Insights Innovation Exchange…it’s in the name!). The BoltChatAI Happy Hour was also a hit! It was great to meet so many new faces in a more relaxed environment.
If our presentation piqued your interest and you’re curious about how BoltChatAI can revolutionise your consumer research, we think you should book a demo with our team! Click that ‘Book a Demo’ in the top right to schedule your demo session today and take the first step towards more agile and impactful consumer insights.
