Enrichment of
Quantitative Data

What is it?

Quantitative data is gold, but sometimes, it opens up new questions, hypotheses, or potential interpretations that need further investigation.

BoltChatAI offers an advanced solution for enriching quantitative data by diving deeper into specific questions for actionable insights.

Why Use It?

Deeper Insights

BoltChatAI can help you gain an even deeper understanding of how your target audience reacts to your creatives, helping you fine-tune your campaign to resonate more effectively with your consumers.

Improved Decision Making

Enhancing data with AI-driven insights leads to more informed, strategic decision making. By interpreting the deeper implications, you can make choices that are not only data-driven but are also aligned with your overarching business goals.

Efficiency and Accuracy

Our integration of AI in data exploration and analysis significantly streamlines the process, making it faster and more precise.

This improvement in efficiency and accuracy ensures that you can rely on the data and insights BoltChatAI has provided, leading to quicker turnaround times and reduced margin for error.

Customisable Analysis

Tailoring BoltChatAI's focus to align with specific business goals or research questions ensures data is enriched with relevant and targeted insights.

This approach guarantees the outcomes are directly applicable to strategic decisions, enhancing overall efficiency and effectiveness.

How to Leverage It

Brief

Audience Setting, Burning Question, AI Creating the Chat Prompt

Define your target audience and key objectives for the creative test. Formulate a central question or goal for the testing, such as understanding a particular demographic's reaction to a creative concept.

Stimulus Upload

Upload your creative concepts into the BoltChatAI platform. This can include visual ads, copy, video or any other creative materials.

AI Chat

BoltChatAI will create a discussion guide to address your research objective, which you will be able to review and approve.

The AI moderator will engage with respondents in a chat format, probing deeper into the analysis and gaining qualitative insights.

Chat with AI Report

After a chat session, BoltChatAI will create a detailed report summarising findings, insights, including notable consumer responses. This report helps evaluate the strengths and weaknesses of creative concepts from different perspectives.

Users can use ReportAI to pose additional questions to the AI moderator and explore key insights further.

See the AI-powered Qualitative Market Research in action with a personalised demo.